Written by: Sonny Bono
Released: March 1967
Album: In Case You're In Love
Label: Atlantic/Atco Records
This is the first time Sonny & Cher sang in France. “The Beat Goes On,” is on the album In Case You're In Love, released in 1967 as the couple's third recording effort. The album reached number 46 in the U.S. charts, but The Beat Goes On hit no. 6 on the Billboard Hot 100. The song was sung at Sonny Bonos funeral in January 1998; Bono died from injuries after hitting a tree while skiing on January 5, 1998.
I fondly remember watching the Sonny & Cher Comedy Hour from 1971 to 1974. (Here is an opening clip from the show playing its theme song, “The Beat Goes On.”)
But after their very public separation and divorce, the show went off the air. They eventually reconciled. But things were never the same. If you look at this video clip, you can see genuine happiness. It’s a rare sight, notably today in performances that are all-too-often controlled and manufactured. The freedom to be one's self is harder to come by.
Yet, the beat goes on.
|Sonny and Cher: Album Cover from In Case You're In Love; 1967.|
The Beat Goes On
By Sonny & Cher
The beat goes on, the beat goes on
Drums keep pounding a rhythm to the brain
La de da de de, la de da de da
Charleston was once the rage, uh huh
History has turned the page, uh huh
The mini skirts the current thing, uh huh
Teenybopper is our newborn king, uh huh
The grocery store's the super mart, uh huh
Little girls still break their hearts, uh huh
And men still keep on marching off to war
Electrically they keep a baseball score
Grandmas sit in chairs and reminisce
Boys keep chasing girls to get a kiss
The cars keep going faster all the time
Bums still cry "hey buddy, have you got a dime"