Tuesday, November 22, 2011

Bing Crosby, Louis Armstrong & Co: Now You Has Jazz

Bing Crosby and Louis Armstrong introduce jazz to an American audience, bringing it to the mainstream in a CBS TV production called "The Edsel Show," which aired on October 13, 1957.

The show's production and time was paid by the Ford Motor Co. to promote its new car, the 1958 Edsel, which eventually became one of the biggest marketing flops in automobile history. It suffered from too much hype, where public expectation was greater than the actual product the car manufacturer produced and delivered.

In this clip, the jazz ensemble performs the Cole Porter song "Now You Has Jazz," which they had also performed in the 1956 Hollywood film musical, High Society. The film starred Bing Crosby, Frank Sinatra and Grace Kelly.

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