Sunday, November 27, 2011

The Gummy Bear Song

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Composed by: Christian Schneider
Title: I Am A Gummy Bear (The Gummy Bear Song)
Album: I Am Your Gummy Bear (2007)
Released: October 13, 2007
Artist: Gummibär
Linkhttp://www.gummibar.net

As the character's creators have noted:
Gummibär, a funny and lovable cartoon character, is a green animated gummy bear with a multitude of talents. Whether he is singing, break dancing, or playing his tuba, both children and adults can't get enough of his funny gummy antics. His multi-lingual abilities have led to a huge International following and allow him to sing in 20 different languages including English, Hungarian, French, German, Spanish, Swedish, Portuguese, Czech, Slovak, Russian, and Hebrew with more to follow.
The song was written by German composer Christian Schneider and released by Gummybear Worldwide. It is based on a brand of candy called gummy bears, or gummibär in German ("rubber bear" in English), where the candy originated in the 1920s. Since the character's creation in 2006, it has attained international success that many artists would love to achieve, including branding and marketing opportunities. The song itself has also been released in at least twenty five languages and has spread worldwide with more than one billion plays on YouTube and MySpace.

Fans include my two young boys, aged three and nine, for whom I am posting this clip. I do not wish to belabor the point or over-analyse a song of this genre, but I can say this. The popularity of this song is its simple, repetitive lyrics, and accompanying visual dance and body movements, which appeal to many young people. And perhaps some older folks, as well.

Some might conclude that our culture is in trouble. I am not sure if this is the case, since it is only a catchy playful song and nothing more. A final note: a culture that can laugh at itself is a healthy culture. The opposite is also true.

2 comments:

  1. My grandson introduced me to this wonderful song about two years ago.
    There is no contradiction between simplicity and greatness when it comes to music. The aria "Dove sono" from Mozart's THE MARRIAGE OF FIGARO is a perfect example.

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