Monday, January 21, 2013

On Demand: I Want It Now

demand (
To ask for urgently or peremptorily: demand an investigation into the murder; demanding that he leave immediately; demanded to speak to the manager.
2. To claim as just or due

When I moved to Toronto and subscribed to my cable company for a number of services, one was a TV package for my two boys—a necessity today. I soon took note that many channels were so-called "On Demand" channels, that is, you pay another fee to have immediate access to particular shows, movies or cartoons. Now, the word "demand," as the first two dictionary definitions show, is a strong word. It's a claim of right, a claim of urgency.

Now, how urgent can it be to watch a TV show? For most people, not urgent. But, yet, the selling point is that you can "demand" a show when it appeals to you; undoubtedly, it might feel good to have the power to get what you want when you want it. Yet, I am also aware of the consequences of such influences. I do not wish to put a too fine point to it, but the "demand culture" says much about who we currently are. In many ways we have become a a rushed, impatient and demanding society that has accelerated time.

Once time becomes accelerated it's almost impossible to revert to a slower pace (you can't put the genie back in the bottle); it's as if the brain becomes accustomed to speed and instant access, so that becomes the new norm; and afterwards anything slower seems excessively slow. Thus the slower pace becomes excruciatingly unacceptable. If you notice anything about children, it's that they generally are impatient—they tend to exaggerate how long they are waiting for someone or something to happen—a minute seems like an hour; five minutes seems like an eternity. I see it in both my 10-year-old and four-year-old sons. I am sure it is common.

The common explanation is they are children, and they will eventually outgrow such impatience when they become adults. I am not so sure; there are adults who exhibit signs they are still children, immature in their development. It might be a generational thing. If so, we might soon reach a point in an "On Demand" society where the speed of delivery is unsuitable for a generation who have become accustomed to accelerated time. I sense that day is fast approaching. What happens then?


  1. Hi, I do believe this is an excellent website. I stumbledupon it ;) I am going to
    come back once again since i have book-marked it.
    Money and freedom is the greatest way to change, may you be rich and continue to help others.
    Feel free to surf my weblog ; Free Youtube Video Likes

  2. "On demand" is an idiom. Words in idioms may have modified or altered meanings. A greenhouse is neither green nor a house.
    Impatience is part of human nature. Grownups have learned how to pretend that they are not impatient. Covering up one's impatience is often a useful way to behave..

    1. Of course, adults "have learned to pretend"; it is part of becoming an adult.


Comment Policy:

All comments will be moderated; and bear in mind that anonymous, hostile, vulgar and off-topic comments will not be published. Thoughtful, reasonable and clear comments, bearing your real name, will be. All comments must be in English.