Wednesday, February 4, 2015

World Cancer Day: Not Beyond Us

Human Health

World Cancer Day: This is what the site says about it, which sadly given cancer’s presence in people’s lives is somewhat lacking. It sounds as if it were written by a PR firm, and not by anyone directly involved in cancer research or treatment, let alone by anyone affected by cancer:
“World Cancer Day is a unique opportunity to raise awareness that there is much that can be done at an individual, community and governmental level, to harness and mobilise these solutions and catalyse positive change. By moving forward together we have the potential to show: Cancer. It is not beyond us.”
Source & Credit: WorldCancerDay

Today is World Cancer Day, which the self-named website of the Geneva-based Union for International Cancer Control (UICC) says is 
Taking place under the tagline ‘Not beyond us’, World Cancer Day 2015 will take a positive and proactive approach to the fight against cancer, highlighting that solutions do exist across the continuum of cancer, and that they are within our reach.
I understand the positive and proactive approach, but the language could be clearer, stronger, more direct. Is that the best that a global site dedicated to cancer can do or say? If so, they need to seriously rethink what they are doing, or at least how they present themselves to the public. I find this message disappointing, and find that it can be improved. Given my intimate experience and knowledge about cancer, here is what I would write, if only someone would ask me:
Turn knowledge into action. We need to fund more research on cancer. We are now at a critical point in our battle with cancer—a disease that knows no boundaries, a disease that is indiscriminate, a disease that affects millions of people globally—but more has to be done. This takes fundamental research, tapping into the minds of the world's greatest scientists to make it happen. This takes money. Turn knowledge into action. You can help make a difference in the lives of cancer patients and their families.
 This is better. Much better.

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